When you think of a well-made watch, precision and reliability come to mind—qualities that Acura aims to reflect in its cars.
Started in 1986 by Honda, Acura quickly became known for Japanese luxury and high-performance engineering. Models like the Legend and NSX highlight this dedication, but it’s not just about speed and luxury.
Acura also focuses on safety, with features like the AcuraWatch Package to keep you protected on the road.
Now, with a move towards electric vehicles, there’s a lot more to see about how Acura is shaping the future of driving.
Brand Overview and History
Acura started on March 27, 1986, when Honda decided to enter the luxury and performance market with the mindset of shaking up brands like Mazda, Jaguar, and Lamborghini. This made Acura the first Japanese luxury car brand.
The brand has had many notable moments, from the Legend and Integra models to the innovative NSX, all known for their high performance.
Now, Acura is focusing on electric vehicles to shape its future and continue its legacy.
Performance and Innovation
Acura is all about Precision Crafted Performance, constantly pushing the limits of car innovation by combining top-notch engineering with the latest technology. Cars like the RDX and Integra Type S highlight Acura’s dedication to both performance and being eco-friendly. Their move towards electric cars, shown by the all-electric ZDX, goes hand in hand with their TOP SAFETY PICK+ rating, thanks to features like SH-AWD and dual-clutch transmissions.
| Model | Feature | Benefit |
|---|---|---|
| RDX | SH-AWD | Better handling |
| Integra Type S | Dual-clutch transmission | Faster acceleration |
| 2023 MDX | TOP SAFETY PICK+ rating | Top-notch safety |
| ZDX | Electrification strategy | Great performance and eco-friendly |
| All Models | Precision Crafted Performance | Thrilling driving experience |
Safety and Accolades
Pushing the limits of performance and innovation isn’t just about speed and efficiency—it’s also about making sure you’re safe while driving.
Acura’s top models like the Acura RDX have earned high safety ratings from IIHS.
With the AcuraWatch Package, which includes adaptive cruise control and collision prevention features, Acura’s focus on Precision Crafted Performance ensures the safety of you and your passengers at all times.
Shopping Tools and Connectivity
In today’s digital world, Acura makes buying a car easier with its online tools. You can build and price your dream car, check how much your trade-in is worth, and look into current deals all in one place. The inventory search feature helps you find cars at nearby dealerships. Plus, Acura’s social media keeps you in the loop about new projects, innovations, and racing news, helping you stay connected with the brand.
| Feature | Benefit |
|---|---|
| Build and Price | Customize your dream car |
| Trade-in Estimator | Find out your trade-in value |
| Inventory Search | Find cars at local dealerships |
| Social Media | Get updates on projects and events |