When you think of luxury cars, Lexus probably pops into your head, right?
Started in 1989, Lexus has consistently set high standards in the car world with its smooth rides and advanced features taking on Giants like BMW, Jaguar, Land Rover, Bentley, Volvo, and Audi.
But what makes Lexus special? From the groundbreaking LS sedan to their innovative hybrid technology, Lexus has combined performance with eco-friendly design.
As you learn more, you’ll see how this brand has navigated the tough market and made a name for itself worldwide.
Want to know more about their journey and top models?
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History and Evolution
When Lexus started in 1989 with its first car, the Lexus LS, it made a big impact in the car industry.
Over the years, Lexus has led the way with hybrid cars like the RX 400h in 2005 and has expanded its range of models worldwide.
Even though it faced some challenges getting recognized in Europe, its dealerships and sporty F marque have helped make Lexus a top name in luxury cars.
Notable Models
In Lexus’ lineup, a few models have really made a mark for being innovative and impactful in the car world.
The Lexus LS changed the game for luxury sedans with its super quiet ride and top-notch interior.
The Lexus RX was one of the first crossover SUVs, and the Lexus NX and UX are perfect for city drivers, offering hybrid electric versions.
These cars show how Lexus focuses on new ideas and being eco-friendly.
Hybrid and Performance Innovations
Lexus has always been ahead in hybrid and performance technologies, setting new standards in the car industry.
- In 2004, they launched the RX 400h, the first luxury hybrid SUV.
- In 2006, they introduced the GS 450h, a rear-wheel-drive hybrid performance sedan.
- In 2007, they started the F marque, focusing on race-inspired engineering.
- By March 2016, they’d sold over 1 million hybrids.
Marketing and Sales Achievements
Lexus has made great progress in marketing and sales.
By 1991, they became the top-selling premium car import. They expanded their models in the 1990s, introduced hybrid cars, and went global.
