When you think of Maserati, you probably imagine a mix of luxury and high performance, which has been its trademark since its founding in 1914.
This Italian brand is known not just for fancy cars but also for making a mark in racing with the Tipo 26. Famous models like the Quattroporte and Ghibli have kept this tradition alive.
But what makes Maserati stand out in today’s crowded market? By looking at the brand’s history and innovations, you’ll see how it keeps redefining luxury and power in the car world.
History and Development
Maserati started its journey on December 1, 1914, in Bologna, Italy.
The Maserati brothers built the Tipo 26 in 1926, which won the Targa Florio race.
This victory highlighted Italian luxury and engineering skills, establishing Maserati’s long-lasting reputation in both racing and luxury cars, beating other upon car makers like BMW, Rolls-Royce, Cadillac, Ferrari, and Jaguar.
Iconic Models
Maserati is known for combining performance with luxury.
Their famous models, like the Quattroporte and Ghibli, show off the brand’s excellence with their elegance and power.
The MC20, featuring a 621 hp twin-turbo V6 engine, takes supercars to the next level and highlights Maserati’s dedication to innovation and performance.
Design and Innovation
Building on the legacy of classic models like the Quattroporte, Ghibli, and MC20, Maserati’s design and innovation are central to its brand.
At the Innovation Lab in Modena, advanced tools like the Maserati Dynamic Simulator help improve vehicle performance.
The Fuoriserie collections provide custom designs, ensuring each car represents Italian quality and uniqueness, combining style with practicality.
Customer Experience
Owning a Maserati means getting top-notch service that matches the car’s luxury and performance. Our Customer Care system, along with a solid Warranty Program, ensures your car stays reliable. We offer Pick-up & Delivery services and provide a Courtesy Car to keep things easy for you. The My Maserati Showroom lets you shop online effortlessly, and the Maserati Tridente Membership gives you special perks.
| Service | What It Is |
|---|---|
| Customer Care | Full support for any questions or problems you might have |
| Pick-up & Delivery | Easy vehicle transport for service appointments |
| Courtesy Car | A loaner car while yours is being serviced |
| My Maserati Showroom | Simple online platform to browse and buy cars |
| Tridente Membership | Special perks, personalized services, and unique experiences just for you |
